Yes, let’s discuss our relationship! Calm down! No need to run away in panic! This discussion is extremelly relevant for your professional life, for your company, for your small business or organization, or even if you work for a corporation or multinational. We are talking about Relationship Development!
Today we are going to talk about
1. what is the relationship,
2. why it matters
3. how you can list and prioritize the focus of your relationships thinking about your personal life and your business
After all, everyone, every business, every company, every organization needs to relate! we have to relate to the family, to the boss, to co-workers, to other people who work in our areas. business and business have to relate to customers, suppliers, business partners … relationship is something that is part of our lives!
The problem is that you can not relate to everyone at the same time and now! and this is not bad will! can be lack of time, money, resources and resources, energy … Today you will discover how to make this DR better and save time, energy and money! besides having better results for your life and for your business or company!


Relationship in the dictionary is defined as the ability to maintain relationships, to live well with others. There is also reference about interpersonal relationship that refers to the interaction between people, groups in the professional, personal or family environment. Each social environment such as school, community, family nucleus and work environment, presents its rules of behavior that guide the interaction of its members.
However, each member brings with him his/her personality, beliefs and cultures and in the same way that he/she is influenced by the ones he/she connect with, he/she also influences those with whom he/she establishes a relationship. Therefore, individual and collective human behavior has a large impact on the development and results of the environment and those who live in it. It is responsible for amplifying the constructive and destructive effects  in an environment, which experts call “self-reinforcing feedback.”
Take a moment to think about how you relate  with your family? Is it the same way you relate to colleagues at the university or at work? And with friends, what are the differences? And it is good to remember that nowadays we have several areas or spheres of relationship: personal, professional, virtual. In all these cases, we know that we need to have skills, patience, change the way we talk, the way we behave, and finally adapt and adjust our behavior to each of these groups.


But after all, why is relationship important to our lives?
In the PERSONAL field, building and maintaining relationships is important because we maintain good harmony and coexistence with our family, relatives and friends. recent medical studies even point out that maintaining good relationships, friendship and social coexistence are fundamental to our health and to longevity. that is: to relate does well to the skin, to the body, to the soul and to our good astral.
Already in the PROFESSIONAL or BUSINESS field, maintaining and having good relationships will help keep your partners and employees, help in the climate of business, company or any other workplace. It also helps increase productivity, helps business profitability, reduces employee outflow, attracts better professionals.
An English anthropologist named Robin Dunbar, a professor at the University of Oxford, one of the foremost scholars of evolutionary psychology, says that the number of relationships and friends a person has throughout life has remained stable since the earliest days of mankind and has not changed with the popularization of digital social networks. According to this study, the human being has the capacity to maintain a network of friendship composed by, on average, 150 people
Considering this network of 150 people we have built throughout our lives, 50 are considered good friends. Out of these good friends, only 15 can be called best friends. And among them, only 05 belong to the category of close friends, those you seek when you are in trouble, ask for advice, seek solace and even accept money. And why this happens? Because we are “selective” and we ask ourselves: what role do these people play in our lives? How much time should we invest in the relationship with them?
If in personal relationships this is important, the same thing happens with professional relationships: that is, we need to be clear about who is the most important, who is most relevant to our business, our company and how much time we will invest to build and maintain these relationships. links and, of course, also think how we will do this in an efficient way.



According to Robin Dunbar, the frequency of contact is undoubtedly what matters most in building a friendship. The intensity of the relationship depends very much on how much you see the person and the time you spend on it. As my mother would say, “anyone not seen is not remembered.” Just like that! But important to clarify that by “seeing” I mean to actually find, personally, live and in 3D – if it is not possible to at least interact and exchange ideas, to chat with another person by phone, skype, facetime and like.
And as social networks give us information about how our friends are spread throughout the city, the State, Brazil and the world, we have the feeling that we are “meeting” them and maintaining contact, building and nurturing these relationships. But that is not true. Building the relationship presupposes contact, exchange, and not just knowledge and information about what is going on in that person’s life and what they are doing out there. Therefore, if your business is to work in the virtual world, it is necessary that even in this world of the 21st century these processes and movements happen.
People and companies do not have the time, energy, money, material or human resources to talk to everyone, so we need to make choices. These choices have personal factors or criteria (empathy, trust, duration of relationship, etc.) but also in the PROFESSIONAL and BUSINESS field, it is necessary to define criteria that help us to focus and prioritize those that are most important to our professional life or for your business: after all the person or company is important because? Why are you a frequent customer type or why do you buy a lot more? Why is a supplier of whom your business depends on to continue to function well and delivered your products or services? Or because it meets the planned contracts and deliveries? Are employees relevant because they are knowledgeable and efficient, or wear the company shirt?
To help you start building your Development Relationship (DR) plan, today let’s take three basic, important steps to get your hands on the ground. Take a piece of paper, the notebook, the tablet and note there with calm and affection:
  1. MAKE A LIST OF ALL GROUPS OR TYPES of people, organizations with whom you relate, thinking about your business, your business or your professional life: clients, suppliers, partners, employees, accountant, banks, landlord, HR, college colleagues, etc.
  2. SPECIFY WHO IS PART OF EVERY GROUP OR TYPE: For each of these types or groups you are now going to list who is part of it. That is, if you defined as an important group the clients, what specific subgroups does this group have? Men, women, young people, age group? And in the group of suppliers, who are they? Company X, business Y, Mr. Manuel da Silva? And for your collaborators?
  3. DEFINE PRIORITY CRITERIA: You will now list all the criteria that will be the parameters, the references to help define the level of relevance and priority of each group / type and their subgroups. Defined criteria should assign to each staff, business, company, organization a score being 1 – low, 2 – medium and 3 high. In the end add the values ​​of each actor listed and the result will point the priorities, that is, those with higher score or value.
Follow these steps involving several people who work with you in your business or company or who are part of your circle of friends, colleagues or even family members. Remember: several heads think better than one, and different views are pretty much complete.
At the end of the process you will have a general map of people in your business and company well complete and detailed, will have a clear vision of why and depending on what reasons or reasons they are relevant and important and finally will have a list of people, companies, organizations, most important partners to focus their energy, human, material and financial resources.
Good DR – Develop Relationship process to all!